Search Engine Optimization, commonly known as SEO, is the process of improving a website so it appears higher in search engine results. When people search for products or services online, businesses that rank higher are more likely to receive visitors.

SEO includes several components. On-page SEO focuses on optimizing website content, titles, and meta descriptions so search engines can understand what a page is about. Technical SEO ensures that the website loads quickly, works well on mobile devices, and has a clear structure.

Another important element is backlinks. When other websites link to your content, search engines interpret this as a signal that your website provides valuable information.

Effective SEO requires consistent effort, including publishing useful content, optimizing pages, and improving user experience. Over time, these efforts can lead to steady website traffic and increased business opportunities.